
Damn, I miss
Yo! MTV Raps. It is difficult for some of the younger Hip-Hop lovers to truly understand the impact that the show had on the culture. Today, Hip-Hop is everywhere. The movement has become firmly ingrained into the mainstream society. But in the mid-eighties, Hip-Hop was counterculture; it was underground. Hip-Hop was still in its infancy and there were very few music videos produced for rap acts. The only national outlet for rap videos at the time was Black Entertainment Television's popular
Video Vibrations show. The program, which aired popular music videos by black artists, even had occasional weekly segments dedicated exclusively to rap music called
Rap Week on Video Vibrations. While BET was the first to air rap videos, they did so sparingly. Furthermore, BET only played the videos; they did not embrace the artists or the culture. This changed in 1988 when Music Television introduced
Yo! MTV Raps. The rest, as they say, is history.
It is ironic that MTV was responsible for creating the Hip-Hop music video revolution. The network, which began in 1981, had a history of rejecting music videos by black artists. In fact, the network simply ignored black music, and instead focused largely on the white rock audience. However, after Micheal Jackson, Prince and Lionel Richie broke the color barrier at the network, MTV eventually warmed up to black artists and began playing their videos. For Hip-Hop, the first video hit was Run DMC's "Walk This Way" which aired in 1986. MTV recognized the growing Hip-Hop movement and sought to capitalize on it. In 1988, MTV aired the pilot episode of a new Rap Music Video show called
Yo! MTV Raps. The show, hosted by Run DMC, was one of the highest rated shows on the network. This would be followed by a saturday night weekly segment hosted by Fab Five Freddy, and months later would include a weeknight edition hosted by Doctor Dre and Ed Lover.
Where BET only played the videos, MTV showcased the culture of Hip-Hop. Hosts Doctor Dre and Ed Lover weren't just appealling to the culture; they were the culture. Also, in addition to their videos being played, the artists themselves got a chance to introduce themselves to the their fans. Because Doctor Dre and Ed Lover were a part of the culture and not detached observers, the show had a unique feel to it. The format of the show had an organic feel to it. Far from just an interview show, the program introduced Hip-Hop culture to the world. If you loved rap music, you
had to see the show. As a fan, the show introduced you to the various personalities of Hip-Hop; how they spoke, how they grew up, how they dressed, so on and so forth. Some of the segments were filmed on location in recording studios and in various neighborhoods in which the artists lived. MTV recognized that the videos themselves were only one part of the growing Hip-Hop culture and that culture was now being broadcast to everyone from Boston to Budapest.
Yo! MTV Raps introduced rap (and rappers) to a national audience.
Yo! MTV Raps aired for seven seasons (1988 to 1995). I am hesitant to mention any personal memories simply because I could go on forever. However, I will mention James Brown's appearance on the show and Fab Five Freddy interviewing N.W.A. in Compton as two of my favorite moments. In April of 2008, MTV will celebrate the 20th Anniversary of the show by changing its current Hip-Hop video program
Sucker Free into
Yo! MTV Raps for the entire month. The show will air classic rap videos and feature tributes by former hosts Ed Lover, Doctor Dre, Fab Five Freddy and various hip-hop artists.
Check out MTV.com and YouTube for classic
Yo! MTV Raps footage
.